Spotify Introduces Verified Badge for Human Artists
In brief
- Spotify has introduced a new verification system to help listeners distinguish human musicians from AI-generated content.
- The system is called Verified by Spotify and it uses a green checkmark to signal that an artist's profile has been reviewed and meets the platform's standards for authenticity.
- The Verified by Spotify badge will appear on artist profiles and in search results.
- To earn verification, artists must demonstrate sustained listener engagement, comply with Spotify's platform rules, and show signs of a genuine presence both on and off the platform.
- More than 99% of artists that listeners actively search for will be verified at launch, representing hundreds of thousands of musicians.
- This move comes as AI-generated content is overwhelming streaming catalogues, with synthetic tracks making up 44% of all new music uploaded to some services each day.
- Spotify will continue to verify artists on an ongoing basis, providing listeners with more context about the music they listen to, and will soon roll out the new badge to its users.
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